The 2 Pillars of Online Marketing
SEO Marketing and PPC (Pay per Click) are the 2 pillars of online marketing. These methods are commonly used for optimizing your websites so that search engines prefer them and users return to you. This article will explain what these terms mean and how they work.
What is SEO?
Search Engine Optimization is the process by which your website is designed to give it a higher ranking in search engines. This is important because many search engines pay companies for each click and for each sale generated. Every time a person uses your site to find what they are looking for, you receive payment. The higher your ranking, the more money you will make.
The term “marketing” comes from the traditional advertising practice in which someone would be willing to pay to advertise a product in a popular online forum. Marketing has been integrated into many different websites as well and, with the right tools, can be extremely effective.
Pay Per Click (PPC) is a method that combines SEO and marketing. It is a specific type of advertising where websites are placed on a PPC ad network to get people to find them. The money earned from each click is used to pay the advertiser for that click. Each ad displayed is sold for a specific amount based on cost per thousand impressions. This is a very useful type of advertising because it is considered a high profit method for online advertisers.
Internet marketing refers to the total size of an advertisement being shown to potential customers. It also includes the promotion of products and services that are featured in your site.
Search Engine Optimization is much like traditional newspapers and magazine ads; they place ads in directories. This also costs a small fee for placement. In order to keep search engines and SEO working in harmony, they require the website to have a unique and well designed homepage.
Google AdWords is one of the most popular ways to earn revenue online through advertising. This is also a very affordable way to get traffic. This is especially important for SEO, Marketing and PPC campaigns because Google AdWords is a key traffic source.
Pay Per Click (PPC) marketing is basically the same as Google AdWords except that the campaign pays to put an ad in the search results. Google AdWords is a form of Internet marketing that is well suited for those who own a web site. The quality of traffic it can bring to a web site is worth the small investment.
Social Media Sites, also called social media marketing, is becoming more important for marketers of all sizes. Facebook, Twitter, MySpace, LinkedIn and others all have large user bases that pay massive amounts of money to businesses who use their platforms to promote their products and services.
Affiliate Marketing, also known as list marketing, is another of the largest online marketing methods for both small businesses and the largest corporations. Instead of getting a list of visitors that are interested in a product or service, a business gets a list of visitors that are interested in a company’s products or services. This means the company can offer a great deal and still get a good amount of traffic from this type of marketing.
Article Marketing, also known as SEO, Marketing and PPC marketing, is the process of creating original content that provides people with useful information about a particular product or service. A great article about a particular product can provide a source of traffic for years to come.
Starting an online business is not easy, but with the right guidance and inspiration, it can be made to be easy with an interesting business plan. If you want to build an Internet empire, you should also think about building a list of customers to market to. Using all the best SEO, Marketing and PPC methods, they will help you market your products and services to your intended target audience.