The Many Types of Marketing

What do you know about SEO, Marketing, Pay Per Click (PPC) or Search Engine Optimization (SEO)? Hopefully, you’ve received basic training in search engine optimization.

Today, there are many types of Marketing and all of them require search engine optimization to boost rankings. Search engines rank content that are relevant to their content blocks. If they find your page contains more relevant and descriptive keywords, they will rank your page higher. However, to get ranked, search engines ask for advertising dollars which help them pay their way to a higher position on the web.

Businesses are spending hundreds of millions of dollars on marketing campaigns, and yet, they only have a handful of paying customers. The problem is that Search Engine Optimization is not enough to keep the web profitable businesses should never pay for traffic to their websites. On the contrary, every webmaster and small business owner should utilize the power of search engine optimization to increase traffic. Let’s examine some of the ways.

Online Advertising

When you think about how much money you spend on marketing and advertising, you can start to see how low you want to spend on promotion. We know you need to spend big on pay per click (PPC) marketing, but when you think about how much you spend on Search Engine Optimization (SEO), you might notice that most of that expense comes out of your marketing budget. In fact, most companies spend more on advertising than on their advertising budget.

Search engine marketing and Search Engine Optimization (SEO) is the key to making sure your website is ranked high in the local business directories and paid directories. Another very effective method of SEO is to include your local address in your link title. By doing this, when someone clicks on your link, your address will appear on the first page of their search results for your town or city.

Online articles – One of the simplest forms of online advertising is online article marketing. There are some who feel that article marketing does not work, but they are misinformed. This form of online advertising has been proven time again to generate a constant stream of targeted traffic, and it is inexpensive.

Write and submit articles on your niche subject, and place links to your website where possible. You can also post your articles to directories like EzineArticles, Article Board, and GetResponse. Once you write and submit them, all you have to do is send traffic to your site with no additional effort on your part.

Pay per click (PPC) marketing – PPC is very similar to article marketing, but instead of writing articles to promote your site, you choose specific keywords that you would like to have related ads for. When someone searches for those specific keywords, you are automatically ranked higher in the search engine results. When an advertiser runs an ad based on your chosen keywords, you are charged by the advertiser in order to have their ad displayed on your site.

Google AdWords is the most popular form of PPC today. It has always been, and it always will be. Google AdWords allows you to bid on keywords or keyword phrases that you would like to be advertised with and pay to have the ad displayed on your site.

Affiliate marketing – Many internet marketers are using this type of marketing today to get exposure online. Rather than advertising their own company and/or service, affiliate marketers are simply promoting another company’s product or service and getting paid for the referral. Affiliate marketing is a great form of online advertising and can provide your business with an invaluable means of increasing traffic and sales.

Everyone knows that your target market is customers, but if you want to have repeat business, you must get your name out there. This is where Affiliate Marketing comes in.

Online advertising and Internet marketing are very important aspects of owning a successful online business. Be sure to combine these two to ensure success.